The customer affirms ownership or publication rights to all artwork, photos and other materials submitted for manufacturing and agrees to indemnify and hold harmless Soxcessful from any and all loss, cost, expense and damages on account of any and all manner of claims, demands, actions and proceeding that may be instituted against Soxcessful ongrounds that printing violates any copyright or any proprietary right of any person, or that it contains any matter that is libelous or scandalous, or invades any persons right to privacy or another personal right, except to the extent that Soxcessful contributed to the matter. The customer agrees to, at the customer's own expense, promptly defend and continue the defense of any such claim, demand, action or proceeding, that may be brought against Soxcessful provided that Soxcessful shall promptly notify the customer with respect thereto.

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